We read several sites on a daily basis and one that we find entertaining and informative is Uni Watch.
For those of you not familiar with the site, Uni Watch “Uni Watch “is a media project that deconstructs the finer points of sports uniforms in obsessive and excruciating detail. It has nothing to do with fashion — it’s about documenting and maintaining the visual history of sports design, and about minutiae fetishism as its own reward. If that concept doesn’t make sense to you, no problem — Uni Watch definitely isn’t for everyone, and there have always been people who Don’t Get It. But for those who understand the pleasures of detail obsession, programmatic classification systems, information overload, and sports history, you’ve come to the right place.”
The site was founded by Paul Lukas, a columnist for ESPN.com and a writer whose work has appeared in The New York Times, GQ, Fortune, Gourmet, Saveur, The Wall Street Journal, ESPN The Magazine, Spin and The Financial Times, among many other publications.
So we were particularly interested when weekend editor Phil Hecken recently wrote an article announcing a contest to rebrand the Cleveland Indians, asking readers to come up with ideas for a new team name and logo to replace Chief Wahoo.
Paul also made his feelings known in an article on Friday, What Do You Mean We, Paleface?
We reached out to Paul and Phil and they were gracious enough to sit down for a virtual question and answer session about the contest and Cleveland uniforms in general.